DTC · Lifestyle
HOORR
A creative-led paid social programme that made testing volume, not bid tinkering, the growth lever.
Return on ad spend
Revenue growth
Time to scale
The challenge
Strong product, strong brand, but a paid account running three ageing creatives with rising frequency and falling click-through.
Every new creative took weeks to produce, so the account was structurally incapable of learning fast enough.
The offer was identical for cold and returning audiences, which meant paying prospecting prices for retention revenue.
Industrialise creative supply
We built an AI-assisted production line that turned customer reviews and support questions into a monthly slate of concepts, with hook, body and call to action varied as separate testable elements.
Separate the funnel
Prospecting, consideration and retention got distinct offers, distinct creative and distinct targets, so scaling decisions in one stage stopped distorting the others.
Make the winners work harder
Winning concepts were recut for Shorts, Reels and YouTube rather than retired, and the strongest hooks were carried into landing page copy.
The outcome
- Return on ad spend reached 4.7x while monthly spend grew.
- Revenue grew 220% over nine months of scaling.
- Creative throughput moved from roughly three concepts a quarter to a tested slate every month.
Services used
Want results like HOORR?
One call. Zero fluff. We'll pressure-test the opportunity and show you the plan.