— Data Analytics & GA4
Measure it properly, then spend
Broken measurement is the most expensive problem in digital marketing because it makes every other decision wrong in a way nobody notices for months. We rebuild the data layer first.
What you get
- A documented event and conversion schema everyone agrees on
- Server-side tagging that survives browser and consent restrictions
- Platform numbers reconciled against your backend or CRM
- One dashboard that answers the questions you actually ask
Implementation
- GA4 property and data stream configuration, with sensible retention and PII controls
- Google Tag Manager container rebuild with a clean naming convention
- Server-side tagging for Google and Meta conversions
- Consent Mode v2 wired to your CMP so modelling works
- Ecommerce or lead events aligned with the platform spec, not improvised
Reporting
We build a small number of reports people read, rather than a large number nobody opens. Typically one executive view, one channel view, and one funnel diagnostic view, each with an owner and a cadence.
Questions we get asked
Do we need server-side tagging?
If you spend meaningfully on paid media, yes. Browser-side signal loss is real, and modelled conversions degrade when the raw signal is thin.
Can you audit an existing GA4 setup?
Yes. A tracking audit is usually the first deliverable of any engagement, whether or not analytics is the main scope.
Ready to be unskippable?
One call. Zero fluff. We'll pressure-test the opportunity and show you the plan.
Book a Strategy CallEngagements from $5,000