— Performance Marketing
Media buying judged by profit
Most paid accounts do not fail because of creative or bids. They fail because nobody agreed on what a good outcome looks like before the budget started moving. We start with the unit economics, then build the account around them.
What you get
- A target ROAS or CPA tied to real margin, not platform-reported revenue
- Search, Shopping, Performance Max and Meta running as one funnel
- Server-side conversion tracking you can defend in a board meeting
- Weekly written analysis, not a dashboard link
How we structure accounts
We separate intent from discovery. Branded search, high-intent non-brand, Shopping and Performance Max each get their own budget line so one cannot quietly cannibalise another. Attribution is reconciled against your own backend numbers before any scaling decision is made.
Performance Max is powerful and opaque. We constrain it with clean feed segmentation, asset group discipline and brand exclusions so it earns incremental volume instead of harvesting demand you already own.
What the first 90 days look like
- Weeks 1-2: audit, tracking rebuild, margin model, and a written media plan
- Weeks 3-6: rebuild campaigns, launch structured tests, fix feed and landing page leaks
- Weeks 7-12: scale what clears target, cut what does not, and formalise a reporting cadence
Who this is for
Brands already spending, or ready to spend, at a level where a percentage point of efficiency is worth more than the fee. If you are testing your first $500, an agency is the wrong purchase and we will tell you so.
Questions we get asked
Do you require a minimum ad spend?
There is no hard spend minimum, but engagements start at $5,000 and paid media needs enough volume to produce statistically usable data. We will say on the call whether your budget supports the plan.
Who owns the ad accounts?
You do. We work inside your Google Ads, Meta and Merchant Center accounts. If you leave, everything stays with you.
How quickly do results show?
Tracking and structural fixes land in the first month. Meaningful efficiency change usually shows across weeks six to twelve, depending on conversion volume.
Ready to be unskippable?
One call. Zero fluff. We'll pressure-test the opportunity and show you the plan.